AI-Accelerated GTM & Product Marketing
for Early-Stage Teams
Clarity. Strategy. Launch momentum. Without the guesswork.
Book a Strategy Call
Book a Strategy Call
Book a Strategy Call
Book a Strategy Call
Book a Strategy Call
Book a Strategy Call
A Clear GTM System in Three Steps
A Clear GTM System in Three Steps
Clarifying Positioning
and ICP
We define who you're for, why you win, and when buyers act.
Build a Messaging
Framework
A narrative that scales across product, marketing, and sales.
Plan and Execute
the Launch
A concrete plan with owners, timelines, and deliverables.
Why Launchmaker?
Launchmaker comes to you from a PMM who's shipped dozens of product launches. It combines senior product marketing experience with AI-accelerated workflows to help early-stage teams move faster without cutting corners.
Build a repeatable launch system instead of getting one-off advice.
What We Deliver
What We Deliver
Need claritY?
GTM Audit & Strategy
For teams needing clarity before executing. Tap Launchmaker for:
Positioning & ICP
Messaging Framework
GTM plan
All delivered in 2-3 weeks.
Need claritY?
GTM Audit & Strategy
For teams needing clarity before executing. Tap Launchmaker for:
Positioning & ICP
Messaging Framework
GTM plan
All delivered in 2-3 weeks.
shipping a launch?
Launch-in-a-Box
For teams shipping a launch or relaunching a product. Launchmaker delivers:
Positioning refresh
Messaging
Launch Plan
Core assets
See if it's a fit!
shipping a launch?
Launch-in-a-Box
For teams shipping a launch or relaunching a product. Launchmaker delivers:
Positioning refresh
Messaging
Launch Plan
Core assets
See if it's a fit!
Looking for more?
Fractional Product Marketing
For ongoing GTM Leadership. Stay connected with Launchmaker and get:
Monthly engagement
Clear scope & output
AI-accelerated execution
Let's connect.
Looking for more?
Fractional Product Marketing
For ongoing GTM Leadership. Stay connected with Launchmaker and get:
Monthly engagement
Clear scope & output
AI-accelerated execution
Let's connect.
FAQ
Who is this for?
Launchmaker is for early-stage teams who need clarity in momentum in their go-to-market. We work with founders without PMMs, small PMM teams that are stretched thin, and teams preparing for a major launch. If you're building something and need sharper positioning, messaging, and execution, we're here to help.
Who is this not for?
Launchmaker is not a fit for very large enterprises with heavy procurement and long timelines, teams looking for generic copywriting or "growth hacks", or companies that want strategy without execution (or vice versa). This works best for teams that want clear thinking and shipped work.
How is this different from a traditional agency?
Most agencies focus on outputs. Launchmaker focuses on systems. Instead of one-off assets, you'll get clear positioning foundation, a messaging framework that scales, and a launch plan your team can actually execute. You're not handed deliverables and left guessing. You get a GTM system you can reuse.
How is this different from hiring a full-time PMM?
How is this different from hiring a full-time PMM?
How do you use AI in your work?
We aren't here to create AI slop. AI is used to accelerate thinking and execution, not replace it. Specifically, we use it for synthesizing inputs and research, rapid iteration on messaging and narratives, and speeding up drafts of launch assets and plans. All strategy, decisions, and final outputs are human-led and reviewed. AI just helps us move faster without cutting corners.
What does a typical engagement look like?
Most engagements follow a simple flow: Discovery and context (product, audience, goals) Positioning and messaging work Launch planning and execution support Depending on the engagement, this typically runs 2–4 weeks for focused work, or monthly for ongoing support.
What do I actually receive at the end?
You’ll walk away with clear, usable deliverables, such as: Positioning & ICP strategy Messaging framework Launch plan with owners and timelines Core launch assets (as applicable) These aren’t slides that gather dust — they’re built to be used by your team.
Can you work with our existing team or agency?
Can you work with our existing team or agency?
How do we get started?
Start with a strategy call. We’ll talk through: Your product and current GTM challenges Where you need clarity or momentum Whether LaunchMaker is the right fit If it makes sense, we’ll recommend a clear next step. If not, we’ll say so.
Who is this for?
Launchmaker is for early-stage teams who need clarity in momentum in their go-to-market. We work with founders without PMMs, small PMM teams that are stretched thin, and teams preparing for a major launch. If you're building something and need sharper positioning, messaging, and execution, we're here to help.
Who is this not for?
Launchmaker is not a fit for very large enterprises with heavy procurement and long timelines, teams looking for generic copywriting or "growth hacks", or companies that want strategy without execution (or vice versa). This works best for teams that want clear thinking and shipped work.
How is this different from a traditional agency?
Most agencies focus on outputs. Launchmaker focuses on systems. Instead of one-off assets, you'll get clear positioning foundation, a messaging framework that scales, and a launch plan your team can actually execute. You're not handed deliverables and left guessing. You get a GTM system you can reuse.
How is this different from hiring a full-time PMM?
How is this different from hiring a full-time PMM?
How do you use AI in your work?
We aren't here to create AI slop. AI is used to accelerate thinking and execution, not replace it. Specifically, we use it for synthesizing inputs and research, rapid iteration on messaging and narratives, and speeding up drafts of launch assets and plans. All strategy, decisions, and final outputs are human-led and reviewed. AI just helps us move faster without cutting corners.
What does a typical engagement look like?
Most engagements follow a simple flow: Discovery and context (product, audience, goals) Positioning and messaging work Launch planning and execution support Depending on the engagement, this typically runs 2–4 weeks for focused work, or monthly for ongoing support.
What do I actually receive at the end?
You’ll walk away with clear, usable deliverables, such as: Positioning & ICP strategy Messaging framework Launch plan with owners and timelines Core launch assets (as applicable) These aren’t slides that gather dust — they’re built to be used by your team.
Can you work with our existing team or agency?
Can you work with our existing team or agency?
How do we get started?
Start with a strategy call. We’ll talk through: Your product and current GTM challenges Where you need clarity or momentum Whether LaunchMaker is the right fit If it makes sense, we’ll recommend a clear next step. If not, we’ll say so.
Who is this for?
Launchmaker is for early-stage teams who need clarity in momentum in their go-to-market. We work with founders without PMMs, small PMM teams that are stretched thin, and teams preparing for a major launch. If you're building something and need sharper positioning, messaging, and execution, we're here to help.
Who is this not for?
Launchmaker is not a fit for very large enterprises with heavy procurement and long timelines, teams looking for generic copywriting or "growth hacks", or companies that want strategy without execution (or vice versa). This works best for teams that want clear thinking and shipped work.
How is this different from a traditional agency?
Most agencies focus on outputs. Launchmaker focuses on systems. Instead of one-off assets, you'll get clear positioning foundation, a messaging framework that scales, and a launch plan your team can actually execute. You're not handed deliverables and left guessing. You get a GTM system you can reuse.
How is this different from hiring a full-time PMM?
How is this different from hiring a full-time PMM?
How do you use AI in your work?
We aren't here to create AI slop. AI is used to accelerate thinking and execution, not replace it. Specifically, we use it for synthesizing inputs and research, rapid iteration on messaging and narratives, and speeding up drafts of launch assets and plans. All strategy, decisions, and final outputs are human-led and reviewed. AI just helps us move faster without cutting corners.
What does a typical engagement look like?
Most engagements follow a simple flow: Discovery and context (product, audience, goals) Positioning and messaging work Launch planning and execution support Depending on the engagement, this typically runs 2–4 weeks for focused work, or monthly for ongoing support.
What do I actually receive at the end?
You’ll walk away with clear, usable deliverables, such as: Positioning & ICP strategy Messaging framework Launch plan with owners and timelines Core launch assets (as applicable) These aren’t slides that gather dust — they’re built to be used by your team.
Can you work with our existing team or agency?
Can you work with our existing team or agency?
How do we get started?
Start with a strategy call. We’ll talk through: Your product and current GTM challenges Where you need clarity or momentum Whether LaunchMaker is the right fit If it makes sense, we’ll recommend a clear next step. If not, we’ll say so.